WITH AN INVESTMENT OF LESS THAN $3,000, WE MANAGED TO GET INSTORIES UP 900 RANKS
Get ready for a journey to success that will sweeten each of your senses! In the amazing setting of “Kings of Chocolate”, our influencer marketing strategy achieved an amazing milestone: gathering more than 1 million subscribers in our passionate community!
Get ready for a journey to success that will sweeten each of your senses! In the amazing setting of “Kings of Chocolate”, our influencer marketing strategy achieved an amazing milestone: gathering more than 1 million subscribers in our passionate community!
SELECTED CASE STUDY:
INSTORIES CLIMBS 900 SPOTS
Instories offers influencers and their followers the perfect tool for creating stories, so we’ve teamed up and created the following campaign:
“LET CREATORS CREATE”
THE CHALLENGE
Instories wanted to increase its market share in Brazil and promote its latest software update.
The simplicity of creating story highlights in seconds was perfect for a post with Instagram stories.
THE SOLUTION
Through the instories campaign, we’ve partnered with 15 influencers – all of whom have an exclusive contract with BCC – to spread the word to the world about the new and easy way to create blockbuster and valuable stories.
High influencer engagement rates (9.1% on average) helped catapult instories to the top of the app store.
In addition to the purely commercial results, we have created awareness among beauty, fashion and lifestyle bloggers. Specifically among the “Brazilian Kardashians”, the four sisters of the Drudi family.
The influencers mentioned below encouraged their followers to try out instories, leading to high-quality Instagram stories popping up all over Brazil.
SOME OF THE INFLUENCERS WHO PARTICIPATED IN THE INSTORIES CAMPAIGN:
Datasheet:
"Let Creators Create"
For the instories campaign, we have invited 15 influencers from all over Brazil to join our “Let Creators Create” adventure, which resulted in the following:
Views: 3 Million
CRT: 250,000
Engagement rate: 8.3% (4.5 times higher than the industry standard)
Cost and Install: $0.51
Industry standard: Ø $0.76
Views: 3 Million
All Influencers
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