SELECTED CASE STUDY:
2018 WORLD CUP CAMPAIGN
We’ve combined the things we love, fantasy football and excitement, into the following campaign:
“FEEL THE GAME”
THE OBJECTIVE
Teamstr wanted to promote their new feature: The teamstr wall.
This feature allows users to interact with each other and get deeper into the game of fantasy football.
The teamstr wall represents the most prominent feature of teamstr.
Teamstr needed an outstanding campaign to present itself to soccer fans before the most important tournament of the moment: the 2018 Soccer World Cup in Russia.
THE SOLUTION
We’ve taken teamstr’s revolutionary product and brought it to life. We have created the slogan “Feel the Game”.
Not just playing a game, but actually feeling a real game while playing it is something that has never existed in fantasy football.
We have led this campaign with posts on YouTube, Facebook and Instagram.
And we have launched a great battle: we have made influencers from all over Europe and South America compete.
We have created international meetings between influencers and their communities.
All to promote the new teamstr feature. All in the teamstr itself. All over the world.
EUROPE
In Europe we have asked FIFA players, freestylers and football fans from Italy, Germany, the Netherlands, Portugal and the UK to join our battle.
On the left, you can see the classic game: England against Germany.
This video got over 500,000 views, trended on YouTube and made teamstr popular in the UK.
SOUTH AMERICA
In South America, we have worked with influencers from Mexico, Argentina and Brazil and we have obtained even better results.
Influencers cost only 25% of European rates and got more app downloads. In addition, the ratings of the application and the creation of content on the teamstr wall increased, all due to the traffic generated from South America.
The excellent results of this campaign were the reason why we decided to shift our focus from Europe to South America.
Datasheet:
"Let Creators Create"
For the instories campaign, we have invited 15 influencers from all over Brazil to join our “Let Creators Create” adventure, which resulted in the following:
EUROPE
For the 2018 World Cup campaign in Europe, we have invited 15 influencers to participate in our “Feel the Game” contest.
Views: 6.9 Million
ENGAGEMENT: 610,000
Engagement Rate: 8.8% (2.5x higher than industry standard)
COST/ INSTALL: Ø$1.89
Industry standard: Ø $2.04
SOUTH AMERICA
In addition, we invited 9 influencers from South America to also participate in our “Feel the Game” tournament for the 2018 World Cup campaign. These were the results:
Views: 4.4 Million
ENGAGEMENT: 730,000
Engagement Rate: 18.25% (3.5x higher than industry standard)
COST/ INSTALL: Ø $0.43
Industry standard: Ø $0.76
Views: 3 Million
All Influencers
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