VIDEO HELPS SMALL BUSINESSES TELL THEIR STORY When you’re trying to grow a customer base, you need to communicate what makes your business unique. Whether it’s your origin story, a behind-the-scenes video of your operations, a video explaining your product or service, or a testimonial video from a customer — video content helps tell your…
read morehere are numerous factors that determine how much an influencer collaboration will cost. The audience size of an influencer is not the only factor that determines the cost. Just like any job, the amount of time the influencer will spend on the collaboration plays a role in the price they’ll charge. A single post on…
read moreEasy ways to get your website found by more customers There’s no use in investing time and money to build a beautiful website if your customers can’t find it. But how can you make your site stand out in the ocean of content on the Internet? Search engine optimization (SEO) is how you help…
read moreWhat is the customer life cycle? Would you treat a person you've just been introduced to in the same way as a lifelong friend? The same thing happens in customer relationship management. In this sense, there are different stages that the consumer goes through before, during and after the purchase. This is what is…
read moreEn el mundo actual de los negocios, la definición de tu audiencia objetivo es clave para el éxito en el marketing, para ello, es necesario identificar a quiénes te diriges y lo que les interesa para crear una estrategia de marketing personalizada que realmente llegue a ellos. En este blog, vamos a detallar cómo definir…
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